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If you're serious about growing your business, then it's time to start making those analytics a priority.
Benefit of insights
Analytics-friendly design decisions provide insights into performance: page views, website traffic and audience interaction. Performance is what helps you determine how to create and implement impactful website changes.
Brief
Web design is most often framed in terms of user experience, user interface, and visual aesthetics. Traditionally, designers work with marketers to make data-driven, goal-oriented design choices that change the way a website looks, works, or responds to user interaction.
Goals
If you make web design choices without considering how analytics are affected, you miss out on insights that can benefit your business and your ability to accurately track how well website features, blog copy, or new content performs.
Approach
Analytics-friendly design can be UX design, UI design, visual design, or a mix or all three. The goal of analytics-friendly design is to implement decisions that:
- Easier for search engines to understand website content
- Create a coherent framework and hierarchy
- Work actively to collect valuable user data
